Take a moment to watch the video for his song "Let My People Go" from his most recent mixtape release THE CROWNING.

Atlantic City Hip Hop Artist NIRO

The track was produced by J.DOE who also directed the music video as well. Niro is on top of his game as a lyricist, transcending the norm of what most people believe a hardcore rap artist should be. What I like most about the song is that Niro's lyrics give insight into what AC life is like for Black Americans as a whole and not just the youth living the street life. To me, I feel as though most of our young Black hip hop artists are centrally focused on what their lives are like from their perspectives and they miss out on how their actions, and the actions of others (as well as the law) affects Black American communities as a whole. Niro may not be writing lyrics based on all Black American communities, but he doesn't need to. He lives in Atlantic City, NJ where there is enough fodder for the pen than most people outside of NJ and the Tri-State area may know. 

Embishun is an upcoming latina lyricist from Massachusetts capable of blending rich, deep rhymes with soul grabbing vocal harmonies over epic rap beats. Grimm Factor Music got in touch with the upcoming latin artist recently and tossed her a few questions. Read Embishun’s responses after you Check out her latest music video single “Did It Without You.”

- New Music On The Horizon -

Dangerous Muzik Presents: Shade Theory

Shade Theory is a new Neo-Soul effort from westcoast producer Tommy Danger. Combining deep, soulful melodies with live instrument and percussion, Shade Theory brings that classic Neo-Soul vibe to present with new grooves and lyrics. Shade Theory features smooth vocals, drums by Jeff Lees, and bass by Wade Ware. If you're looking for where to find new Neo-Soul music, then you're in the right place because Shade Theory provides what you need for that Neo-Soul fix.

I frequently get asked by artists how should they proceed with getting their music in the GFM Catalog. Really its not about how you should proceed, its about what to consider before submitting your music to a music publisher. Though this post is mainly about how Grimm Factor Music is operating at this moment, I believe that this info can cover a broad range of companies like other music publishers, music libraries, and music curators. Even if you wanted to go right to the source and omit the middle man, these are still important things to consider.